How to Attract More Buyers to Your Home
Selling a home in New Jersey can be difficult, especially when competing against others in your area. Right now, in many New Jersey towns it isn’t uncommon to see multiple houses for sale on a single street! So, how do you attract buyers to your home without spending tens of thousands on upgrades or listing your home for a much lower price?
Additionally, most homeowners don’t have the luxury of waiting for months for their home to sell. Whether you are relocating for work or purchasing a bigger home to accommodate a bigger family, time is of the essence. You also will be responsible for continuing to pay your mortgage and any utility bills while your home is sitting on the market.
Make Your Home Easy to Show
One way to increase the likelihood of your home’s sale is to make the showing process a simple process—for you, your buyer’s agent, and prospective buyers.
You can do this by having your agent or broker set up your listing to read “call first, lockbox.” The “call first” notation ensures that you’ll know when a buyer or an agent is coming to show your home. This system is especially helpful since agents aren’t likely to show your home as often if it’s difficult for them to gain entry. For this reason, avoid limiting the times they can show and try to resist asking that they book “by appointment only.”
You don’t have to require your agent to be present at every house showing. If you do, you may miss out on times when prospective buyers may want to swing by.
On the other hand, this also comes at the price of your convenience. Whether you leave your home or stay during a showing, your daily routine will still be interrupted. Especially during the COVID pandemic, many homeowners are attempting to limit the amount of people coming into their home.
Offer a Competitive Buyer’s Agent Commission
Check your listing agreement to determine if your listing agent is splitting the commission you’re paying at least 50/50 with the buyer’s agent. It’s your money, which means you can direct which funds go where.
You might also consider increasing your buyer agent’s commission rate to exceed the rate earned by other agent’s in the area, especially since you may not get many showings if the fee going to your buyer’s agent is less than 2.5%.
Increase Traffic Through Market Exposure
Getting your home in front of more eyes always help, but comes at a price. Paying to market your home can potentially help.
In some markets, mailers may work. If that holds true for your area, consider sending postcards to surrounding homes and neighboring areas.
You can also advertise in local papers and via online websites such as Craigslist, Google, Trulia, and Zillow. Don’t forget to spread the word via social media platforms like Facebook, Twitter, and Instagram because someone within your very own network may be interested in buying.
Host an Open House
Another strategy is to work together with other sellers in your area to host an open house.
In doing so, you’d want to publicize the event all over your town. Using all of the aforementioned marketing tactics, such as advertising via social media and the local newspaper, you can hopefully gather the attention of many local interested buyers.
During the event, serve light refreshments and make sure your home is pristine. This will leave a good impression for any visitors and stay in their memories.
Obviously during the ongoing pandemic, this idea may not be feasible. It can also become quite costly between advertising and refreshments. Although we hate to be negative, you also want to make sure any valuables are locked up or hidden well because it is impossible to keep an eye on every person wandering through your home.
Drop Your Price
Eventually, you may get to a point where you realize it doesn’t make sense to keep paying on your current home when that money could be going towards your new home. If your home is still not selling, you may have to lower the price. While it will end up being less money in your pocket, it may be your only option.
Sell Directly to a New Jersey Home Buyer
While there are multiple options for attracting more buyers to your home, its clear that they all have negatives that range in severity. At the end of the day, you just want to sell your home quickly for a fair price and have the process be as easy as possible.
Many sellers are realizing that it isn’t worth the extra hassle, time, or money to be competitive amongst other sellers. Selling directly to a home buyer like Property Buyer Connect offers the best of both worlds. We buy your house directly once you accept our cash offer. At the end of the day, all of the money you spend getting your house ready for the market, as well as the costs of staying in your home while you wait for it to sell, may not even be recovered by selling through a realtor.